Privacy Policy

Section 1

Information we collect

Information you provide directly

When you place an order, create an account, or contact FishingGadget, we collect information such as:

• Your name.
• Your billing and shipping addresses.
• Your email address.
• Your phone number, if provided.
• Payment and transaction information.
• Your order history and purchase details.
• Messages and information you send to our support team.

Payment details are handled by our payment providers. We do not store your full payment card number.

Information collected automatically

When you visit fishinggadget.com, our website and service providers may collect:

• Your IP address and approximate location.
• Your browser type and version.
• Your device type and operating system.
• Pages visited, interactions, and referring URLs.
• Cookie identifiers and similar tracking information.

Non-essential tracking depends on your privacy choices and applicable requirements. See Section 10 for more information.

Section 2

How we use your information

We use personal information to:

• Process payments and fulfil orders.
• Arrange delivery and provide tracking updates.
• Send order confirmations and service messages.
• Respond to questions, returns, and support requests.
• Maintain customer accounts.
• Detect fraud and protect our website.
• Meet applicable legal and accounting obligations.
• Send marketing communications where you have consented or where otherwise permitted by applicable law.
• Understand website usage and improve our store, products, and advertising, subject to applicable privacy choices.

Section 3

Legal basis for processing (GDPR)

Where the UK GDPR or EU GDPR applies, the legal basis depends on the purpose of processing:

• Contract performance: processing purchases and delivering your orders.
• Legal obligations: maintaining records and complying with applicable laws.
• Legitimate interests: supporting customers, improving our services, and preventing fraud, where these interests do not override your rights.
• Consent: activities for which consent is required, including certain marketing and non-essential tracking.

Section 4

Consent and withdrawal

Where processing is based on your consent, you can withdraw that consent at any time.

You can do this by:

• Using the unsubscribe link in our marketing emails.
• Contacting support@fishinggearstore.shop .
• Updating your cookie preferences using the controls available on our website.

Section 5

Disclosure and third parties

We share information where needed to operate FishingGadget and provide our services. Recipients may include:

• E-commerce providers: Shopify and services supporting our online store.
• Payment providers: providers such as Stripe and PayPal, depending on the payment method selected.
• Fulfilment and delivery providers: warehouse partners, fulfilment services, shipping carriers, and tracking services.
• Customer support and email providers: services used to handle enquiries and communications.
• Analytics and advertising partners: services used to measure performance and advertising, subject to applicable consent and opt-out requirements.

Some providers process information on our behalf. Others, including certain payment and advertising providers, may process information for their own purposes as described in their privacy policies.

We may also disclose information when required by law, to respond to valid legal requests, or to protect our business, customers, and others.

International processing

Our providers and fulfilment partners may process information outside your country, including in countries with different privacy laws. Where applicable law requires safeguards for international transfers, the relevant processing must be supported by appropriate transfer arrangements. Contact us for information about transfers affecting your data.

Section 6

Shopify and payment processors

FishingGadget uses Shopify to operate this online store. Shopify processes information needed to provide its platform and related services.

You can read more at Shopify’s Privacy Policy.

Payments are handled by the provider associated with your selected payment method. We receive information needed to confirm and manage your payment, but do not store your full payment card details.

For further information, review Stripe’s Privacy Policy and PayPal’s Privacy Statement.

Section 7

Data retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing support, resolving disputes, and meeting recordkeeping obligations.

The retention period depends on the type of information, our relationship with you, and applicable requirements. Some information may need to be retained after an account is closed or a deletion request is received.

We may retain limited suppression records to respect marketing opt-outs. When information is no longer needed, it should be deleted or anonymised.

Section 8

Security

We use reasonable measures designed to protect personal information against unauthorised access, loss, misuse, or disclosure. Access to information should be limited to people and providers who need it for their work.

If you suspect a security issue involving your information, please contact support@fishinggearstore.shop .

Section 9

Your rights

Depending on where you live and applicable law, you may have the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion, subject to applicable exceptions.
• Request restrictions on certain processing.
• Receive eligible information in a portable format.
• Object to certain uses, including direct marketing.
• Withdraw consent where processing relies on consent.
• Opt out of certain targeted advertising, sale, or sharing activities where applicable law provides those rights.
• Raise concerns about automated decisions where applicable.

To make a privacy request, contact support@fishinggearstore.shop . We may need to verify your identity before responding. We will handle requests within the time required by applicable law.

You may also complain to your local data protection authority. In the United Kingdom, you can contact the Information Commissioner’s Office at ico.org.uk.

Section 10

Cookies

Our website uses cookies and similar technologies for store functionality, analytics, and advertising.

Categories of cookies

• Essential: support functions such as the shopping cart, checkout, and security.
• Analytics: help measure visits and understand how our website is used.
• Advertising: help measure campaigns and deliver relevant advertising.

Where required, non-essential cookies and tracking technologies require your consent. Use the privacy controls available on our website to manage your choices. You can also manage cookies in your browser.

Blocking essential cookies may prevent parts of the store from working correctly.

Section 11

Children’s privacy

Purchases should be made by adults or with appropriate adult supervision. Our online store is not directed at children under 16, and we do not knowingly collect their personal information.

If you believe a child has submitted personal information, contact support@fishinggearstore.shop so we can investigate and take appropriate action.

Product age recommendations and safety instructions are separate from this privacy policy and should be checked on the relevant product page and packaging.

Section 12

Changes to this policy

We may update this policy when our services, processing practices, or applicable requirements change.

We will update the date below when changes are published and provide any additional notice required by law. Where a new use requires consent, updating this policy alone does not replace that requirement.

Section 13

Contact and complaints

FishingGadget is operated by Fishing Gear Store Ltd. For privacy questions, requests, or complaints, use the contact details below. Please include enough information for us to understand your request.